In today's fast-paced business world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these objectives is by aligning marketing efforts with the purchasers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase.
The B2B Buyer’s Journey and Marketing - Mark Donnigan Interview Virtual CMO
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit